Test
$450
- 1 ad concept × 3 hooks = 3 ads
- Hook Report + 20-minute call
+ about $150–300 of your own ad spend
Your $450 counts toward any pack or your first month if you start within 14 days of your Hook Report.
Paid up front.
Video ads for golf & active-gear brands
Smarter ads.Built to growyour brand.
Every video ad comes with 3 different hooks: the first 3 seconds that decide if someone keeps watching. You run them side by side, we show you which one works, and your next batch builds on the winner.
Get my free sample ad
Already have your sample? See plans →Free. No call needed.
- Golf, pickleball, outdoor & drinkware brands
- 3 hooks per ad + an honest report
- No contracts. Cancel anytime.
- You own your ads and scripts
For brands already running Meta or TikTok ads. We make and read the ads; we never run them.
Hook A · Problem
Hook B · Proof
Hook C · Gift
Most agencies hand you a folder.We hand you answers.
Their way
You post them. Some work, most don't, and nobody tells you why. Next month: another folder.
The Hook & Rep way
AWinner
B
C
Report
Every ad comes with 3 different hooks. After the test you get a report on what worked, a call to walk through it, and a next batch built on the winner.
Most ads miss. You deserve to know which ones, and why.
How it works
Sample brand · Linksmith quarter-zip · Ad concept 1 of 5
A · Problem
Freezing on the first tee?
B · Proof
Merino. Four-way stretch. Zero bulk.
C · Gift
The quarter-zip every golfer on your list wants.
Same middle · same ending · 3 different hooks
01Hook
We write your ad concepts, and every ad gets 3 different hooks. You approve every script before we build. First ads in 5 days.
02Test
You run all three side by side for 4–7 days with the same budget. Plan on about $150–300 of ad spend per concept, paid to Meta or TikTok, not us. Then share your results with us. We never run or change your ads.
How do I share results? →
Easiest: add us as a partner on Meta with 'View performance' only, or give us a TikTok Analyst seat. Or send a results export or screenshots; we'll show you exactly which ones. Boosting posts counts too.
SAMPLE HOOK REPORT · EXAMPLE DATA
Opening A kept 34 of every 100 people watching past 3 seconds. B kept 21, C kept 17.
A · ProblemHook 34%7,210 impressions · $92
Hold 42% · Click 1.3% · $0.98 per click
B · ProofHook 21%6,880 impressions · $88
Hold 36% · Click 0.9% · $1.42 per click
C · GiftHook 17%7,050 impressions · $91
Hold 32% · Click 0.8% · $1.61 per click
Why A won: it named the golfer's problem in 5 words and showed the product by second 2. The next batch keeps that opening style.
Verdict: Clear winner (A)
Hook rate = the share of viewers who watch past 3 seconds. Hold = the share who watch to the end. We call a Clear winner only when every hook has 1,500+ impressions and the lead is too big to be luck. Otherwise the report says Likely winner (needs another week), Inconclusive (too close to call) or No winner (the next batch tries new concepts). Sales at test budgets are a hint, not proof, so the report says so.
03Report
When the test ends, your Hook Report lands in your inbox: which hook worked best, and why. The next day, Niko walks you through it on a 20-minute call and answers your questions.
04Rep
Your next batch is built on the winner. Every round gets smarter.
Hook = the first 3 seconds · Rep = every round gets better
Here are some samples.
Sample ads for brands we made up. Not clients.
Because these brands are made up, their products are drawn. Your ads are built from your real product photos.
Want one made for your brand?
Get my free sample adBuilt in your brand
Same system. Your brand.
Every ad is built in your colors, your fonts and your style, never a template with your logo dropped on.
01
We scan your store
We pull your colors, fonts, logo and products straight from your site into a brand kit.
02
You approve the kit
You get a one-page brand board. Change any color, font or detail.
03
Pick a style
Bold, Athletic, Heritage, Playful, Modern or Clean, or let us match your site.
04
Every ad follows it
Every hook, every batch, every month stays on brand.
Start free. Then start small.
Every plan starts with a free sample ad. Already have yours? Pick a plan and we'll email an invoice or card payment link within 1 business day. Prices in USD. Ad spend is paid to Meta or TikTok, not us, and is shown on every card.
Free sample · $0
a watermarked preview so you can judge the style. In your inbox within 2 business days.
Holiday Pack
$1,500
Founding price for our first 3 brands, in exchange for permission to share results. Then $1,950.
- 5 ad concepts × 3 hooks = 15 ads
- First ads in 5 days
- You approve every script first
- Hook Report + 20-minute call
+ about $750–1,500 of your own ad spend to test all 5
Early slot (book by Nov 6): first ads by Nov 11 → test Nov 11–18 → Hook Report + call by Nov 20 → push the winner on Black Friday.
Last call (book by Nov 13): first ads by Nov 18 → ads run through Black Friday week → Hook Report + call Dec 1, feeding your December gifting batch.
50% to book, 50% when your first ads are delivered.
Monthly plans · cancel anytime before your next billing date
Starter
$1,200/mo
- 2 ad concepts × 3 hooks = 6 new ads every month
- Hook Report + 20-minute call every month
+ about $300–600/mo of your own ad spend
Best for brands spending $2–10k/mo on ads
Growth
$2,000/mo
- 5 ad concepts × 3 hooks = 15 new ads every month
- Hook Report + 20-minute call every month
+ about $750–1,500/mo of your own ad spend
Best for brands spending $10–20k/mo on ads
Scale
$3,500/mo
- 10 ad concepts × 3 hooks = 30 new ads every month
- Hook Report + 2 calls every month
+ about $1,500–3,000/mo of your own ad spend
Best for brands spending $20k+/mo on ads
Billed at the start of each month. Unused ads roll over for 30 days. No contract.
Every ad: 15–30s, 9:16 + 4:5, captions, licensed music, 2 rounds of changes.
- Free redo: if an ad misses your brief, we remake it within 48 hours.
- You approve every script first.
- You own your ads and scripts.
- No contracts. Cancel anytime.
We don't promise sales or ROAS. We promise the work, on time, and an honest report.
NNikoFounder
A person writes every word. Your ads are built from your product photos.
Hi, I'm Niko. I write every hook and script, build every ad from your real product photos, and run your Hook Report call myself. New studio: I'm taking my first 3 brands now.
AI helps me build fast. It never replaces the thinking.
I reply within 1 business day ·support@hookandrep.com
Questions
What is a hook?+
The first 3 seconds of an ad, the part that decides if someone keeps watching.
What's the catch with the free sample?+
None. It's a quick ad from your public product photos so you can judge the style. It's watermarked and not for running.
Do you run my ads?+
No. You or your media buyer runs them. For the Hook Report we need view-only access or a weekly export. You keep full control.
What happens on the 20-minute call?+
Niko walks you through the Hook Report: what worked, why it worked, and how the next ads will change. Bring any questions.
Is this for me?+
Yes if you sell physical products for golf, racket sports, the outdoors (camping, fishing) or drinkware, and you run Meta or TikTok ads, including boosted posts. Not a fit if you only sell on Amazon or need creators on camera.
Is this made with AI?+
AI helps me build fast. I write every script, use your real product photos, and cut anything that looks fake. Voices are AI unless you ask for a human voice. AI-made parts are labeled where Meta and TikTok ask.
Who owns the ads? Any contracts?+
You own your ads and scripts. Music and voice are licensed for your ads on every platform, with no expiry. No contracts: cancel any time before your next billing date. Your numbers and scripts are never shown to another client.
How much ad spend do I need?+
About $150–300 per ad concept for a one-week test, paid to Meta or TikTok. Less than that and the report will usually say 'Inconclusive.'
I already have an agency or media buyer.+
Good. We slot in as your ad supplier. Your buyer keeps running the account; we make the ads and read the results.
How many changes do I get?+
You approve every script before we build, then 2 rounds of changes on the finished ads.
What if an ad misses?+
If an ad misses your brief, we remake it free within 48 hours. If no hook wins, the report says so plainly and the next batch tries new concepts.
What do I get, exactly?+
Finished MP4 files in 9:16 and 4:5, with captions burned in, delivered by Google Drive link. Each ad is 15–30 seconds. Project files aren't included.
What if no hook wins?+
The report says so plainly ('No winner') and tells you why we think they missed. The next batch tries new concepts instead of more of the same.
How do I pay?+
We email an invoice or card payment link. The $450 test is paid up front. Packs are 50% to book and 50% when your first ads are delivered. Monthly plans are billed at the start of each month. Prices in USD.
Get your free sample ad
Tell us your store. We'll make a quick sample from your product photos and email it to you. Free, no call needed.